Well, that was fun. You could spend hours and hours on YouTube, but I only spent 45 minutes, and the videos I watched were a real "mixed bag." Some were hilarious ("Adventures of Super Librarian, Harper College Library Tour); some were stupid ("melvin Dewey Speaks"); some were boring ("Allen Co. Public Library"), etc. In this brief tour of YouTube, I think I learned that if you want to catch the attention of your audience, you better be interesting, funny, AND visually effective. We're used to being entertained; a video that is strictly informational without some entertainment value is not likely to succeed; there's too many other ways to get the information quickly.
As far as addressing the "authoritative" aspect of YouTube videos, there may be a possibility that the summary information that describes the videos could provide some direction. The source/creator is a good starting point.
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